Public Relations Career Information

Are you interested in a public relations career? There are many opportunities to pursue careers in both corporate public relations and with public relations companies. PR is a growing career field, and there are many opportunities in this profession.

Public Relations as a Career

Public relations professionals spend the majority of their time planning, implementing, and evaluating promotional campaigns on behalf of their clients or companies. Public relations jobs typically include one or more of the following: writing, media relations, graphic design, public speaking, event planning, and other similar tasks. Depending on the type of organization with which you are employed, your job may involve any or all of these responsibilities, as well as other duties.

Skills Needed for a Public Relations Career

In order to be considered for a position in public relations, you will need to have strong communication skills. Successful public relations practitioners must be able to be able to write and speak clearly. PR practitioners communicate with their clients, employers, coworkers, the general public, and media representatives on an ongoing basis. Nearly every PR job requires, at a minimum, writing press releases and pitching stories to journalists via email, by telephone, and/or in person.

Many public relations jobs require making guest appearances on television programs, being interviewed on radio shows, and giving speeches or making presentations to groups of all sizes. Others require writing in-depth documents such as speeches, brochures, training manuals, and other publications. Additionally, PR practitioners are often responsible for coaching company executives and clients regarding how to speak to reporters and other media representatives.

In addition to strong communication skills, public relations professionals need to have excellent organizational skills, particularly if their job duties encompass media relations and event planning. PR professionals can be responsible for handling pre-planning, logistics, setup, and promotions for news conferences, grand openings, new product launches, and many other types of events.

Training for a Career In Public Relations

A degree specific to the public relations field is not necessary for a career in public relations, but it can certainly be beneficial. Most companies do require Bachelor’s degrees or a significant amount of related work experience for even entry-level PR positions. Many people choose to move into Public Relations from careers in journalism, publishing, sales and other types of occupations that require strong writing skills.

Many people who are successful in public relations have completed formal education in fields such as: Advertising, Communication Arts, Creative Writing, English, Journalism, Marketing, Mass Communication, Psychology, Public Relations, and similar fields. Regardless of your major, if you college has a student chapter of the Canadian Public Relations Society (CPRS) professional organization, it is a good idea to get involved.

A college student who wants to pursue a career in PR will be well-served by completing an internship with a public relations company or in corporate communication in order to get hands-on experience in the field. A combination of classroom training, hands-on internship experience, and recommendations from professionals in the field are very beneficial to anyone seeking employment in the public relations field.

Small Business Services

Not selling small business services poor oversight. Small business is BIG business! Who hasn’t heard that statement? But have you really thought about the concept? It’s been around and it’s been used over and over and even if it does sound contradicting, it is the truth. You know this – not only does each of the small businesses provide their services, but they require just as many. Individually each one of them is probably not a company’s largest buyer, but collectively those businesses are a powerful force.

There are 550,000 new businesses started each MONTH in the US! Granted, a lot of them will fail, but hold on for each one of those businesses to get going, they need to write a business plan, incorporate, create a logo, create a website, open a line of credit, open up an office/retail space, equip that space, hire employees, pay them… the list of tasks is long and the dollar amount behind it is large. Take all those needs and multiply them through the number of startups and you see a multi-billion dollar effect. No wonder the government makes special effort to promote small business loan access, create tax breaks, allows for a favorable playing field to compete with the industry leaders.

Trying to Understand the Market

The newest trend by the large corporations is trying to accommodate these small businesses by providing products customized for them and trying to understand their needs (which credit card company doesn’t offer a Small Business card?). Well the corporations may be trying to understand the small established business, but they are still overlooking the startups. There is the stereotypical reason to overlook these cash-strapped startups that they don’t have money to spend. Well, the reality is they may be bootstrapping and cash may be very delicately calculated, but the entrepreneurs who are running those startups know that they have to spend money and know how to spend that money and they DO spend money.

The Mindset

Who gets it – other small businesses get it! So what needs to be understood about these entrepreneurs? The first thing that must be known is that just like any group of people can’t be defined by just one description. There are very savvy individuals who start companies, there are simpler-minded ones; there are ones with reserves, and ones without; there are patient, hardworking ones and impatient and lucky ones. That’s the first part, the second is that they are just like most well-informed consumers today, only they expect even more for even less. The lowest dollar, no matter how appealing, is not the answer if it does not provide a solution, so spending an appropriate amount of money is not out of the options.

Some of the entrepreneurs know that they need a website, but they don’t have $7,000 to spend on one; others know that they need a business plan to secure funding and ARE willing to spend $2,000 understanding the need that they have and the way they intend to alleviate their pain is the way to sell your service. They may shop around a lot longer, and come off as wasting too much of the vendor’s time, since finding that deal is so crucial to keeping costs down; they may barter, they may balk entirely but do know that if they engage you in a price quote and open a dialogue, they are not there to waste either your or their time for that matter they are there to buy.

Pharmacy Technician – A Great Career Opportunity

Becoming a pharmacy technician is a great career opportunity. As a student you will need to follow the same path that an individual looking to become a pharmacist travels but only stopping short of completing your PharmD degree. A pharmacy technician serves both patients and the pharmacist. A pharmacy technician has duties that are both challenging and rewarding too.

Median hourly earnings for pharmacy technicians vary by geographical location as well as by the level of individual experience. The variance is anywhere from eight dollars hourly to sixteen dollars and fifty cents an hour.

The job outlook for pharmacy technicians is phenomenal. Any pharmaceutically based occupation will certainly be important now and also in the future. With people living longer and medicines becoming more sophisticated and numerous there is no way to go wrong with a career in medicine. Pharmacist and pharmacy technicians will always be in demand. Pharmacy technicians are more in demand due to the fact there can be as many as four technicians aiding one single pharmacist.

Pharmacy technicians have several options for workplace settings. The overall duties will not vary greatly in the field of pharmacist technicians. The variations in workplace choices add just enough spice to the career opportunities to make becoming a technician greatly appealing. Seven of the ten jobs occupied by pharmacist technicians are in retail pharmacy positions. Retail pharmacy encompasses both independently owned or chain store pharmacy settings.

Nearly two of ten pharmacy technician jobs are in hospitals. There are also miniscule proportions that belong to the obscure aspects of the pharmaceutical trade such as mail order, clinic and wholesalers.

It takes grand people skills to participate as a pharmacist technician. Technicians that are successful are alert, organized, dedicated and efficient in their work. A technician should have an eye for detail and not be easily distracted. An independent reliable nature encourages the pharmacist for which you work under to be confident you can handle all types of situations. Your work is directly related to life and death in more ways than one.

As a technician you will have to interact daily with patients, pharmacists, and various healthcare professionals. Teamwork is an important part of the successful career of any pharmacy technician as you will be working closely with pharmacy aids and pharmacists too.

As a pharmacy technician your duties will vary greatly from those of any other health care professional but will relate directly to the duties of a pharmacist. Your responsibilities are receiving prescriptions sent electronically for your patients where by, you as a technician; have to verify the information is accurate and complete. Then the prescription must be prepared.

These tasks take special attention to details. Prescriptions must be measured, counted, and weighed in some cases in order to for them to equal the dose requested by the physician for the patient involved. Technicians will label and price the prescriptions. Then the information has to be filed in an accurate and timely manner. There is no room for error in this type of career.

The appeal to become a technician is probably not based on such things as workplace environment but it is an opportunity to breathe easy knowing pharmacy technician’s work in clean, well ventilated work areas. All in all the desire to become a technician has to match the things we now know as vital and important to becoming a very dedicated and highly sought after technician of pharmacy.